What Changed in Google's Algorithm (2024–2025)
Google rolled out 5 major algorithm updates in 2024, including the Helpful Content Update and the March 2025 Core Update. The clear signal: Google now rewards depth, expertise, and user experience over keyword density. If your pages don't answer questions better than competitors, you won't rank — period.
E-E-A-T: Experience, Expertise, Authority, Trust
E-E-A-T is no longer just a quality rater guideline — it's baked into how Google algorithmically weights content. For local Indian businesses, this means claiming your Google Business Profile, getting cited in local news, and building a review portfolio on Google Maps.
Core Web Vitals Are Non-Negotiable
Largest Contentful Paint (LCP) under 2.5 seconds, Interaction to Next Paint (INP) under 200ms, and Cumulative Layout Shift (CLS) under 0.1 — these are now ranking signals. Most WordPress sites in India fail at least one of these. A technical SEO audit should be your first investment before any content strategy.
Local SEO for Indian Businesses
If you serve a local market, Google Business Profile is your single most impactful free tool. Optimize your profile with services, photos, Q&A, and respond to every review. Aim for 50+ Google reviews with an average above 4.5★ — this single factor can double your local pack appearances.
How Long Does SEO Take?
Realistically, 4–6 months for initial traction and 9–12 months for substantial organic traffic growth. SEO is a long-term asset — unlike ads, rankings don't disappear when you stop paying. Tech2Software's SEO packages start at ₹8,000/month with transparent reporting every two weeks.